Hot chocolate with Mr Whupp-ass

Sorry for the long absence.

So, the major band-aid fix for the website went up. Visually, it does not look that different. However, if you read the content and see how it is structured, it definitely shifts the focus onto the new product line and optimized for search engine. It just went live this Monday; so, I am anxiously monitoring the search ranking daily.

the next major step is to clean up the website on a more fundamental way. Take out products that we no longer want to sell, add a few more verticals and collaterals on the product space that we are interested in.

I am not trying to make marketing a boring thing, but it is mostly grunt work. And, if you mind the daily tackle and heavy lifting, this ain't for you.

So, what have I been doing lately? Blasting. Send out e-mails to let people know that we exist and we offer a worthy solution. Then, unleash the sales people to follow up and hound these leads. One thing that I do want to point out is that while this process sounds a bit gruesome, the truth is that a good sales/marketing campaign will take you off the target list if you would say that you are not interested. Think about it, why waste time on you if you are not interested. And, as a corollary, if any of your salesperson thinks otherwise, he/she should be fired.

Oh, also very important is that you always scrub the e-mail list. Nothing is more annoying than keep getting blasted when you have indicated that you want to be off the list. For me, it is a karma thing, I want to be treated the same way - so do the honorable thing and scrub your list regularly.

Another thing that I am trying to put my arms around is to do a regular webinar. I will probably combine this with the blasts and assorted Google initiatives. Still do not know exactly the structure yet. More thinking is required.

Finally, a product launch. This is going to be interesting. I am working with our PR team on orchestrating journalist and analysts reviews and package things around it to announce the two new products/versions in May. It is coming up and I have no idea if I can pull this one off. Hope to have a better idea by tomorrow, but we will see.

BTW, we got paid - I mean we got several seven digit checks from a deal that we worked on for a long time. It is nice to get the check and deposit it in a bank. Mr Whupp-ass and I grabbed some hot chocolate afterward as celebration.

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