El Jardin de las Delicias

I think I mentioned a while back that one of my missions, if I were to accept it, while in Spain was to figure out what was the Boch painting called. Long story short, the Spanish title is "El Jardin de las Delicias" which does translates into "the garden of delights". However, on the official catalog of Prado Museum, English version, it is noted as "the garden of earthly delight." I can only assume something has happened for the scholarship of that painting between the book I read and today. What it is, I do not know.

So at least you are at the same page of ignorance as I am now...

**
So, the office pool idea turned out to be a bad omen. The guy only showed up once in two weeks. And, the latest is that we have reached an amicable agreement to separate with this person.

I don't get it though. I am not aware of any compelling reason why he would not be able to come. And, if he was negotiating with another employer, this is a rather poor tactic in his part. My only real complaint is that I now have to revoke the various accounts that I have created for him.

The newsletter was sent went out okay. As expected, I got a few unsubscribe requests - my way of cleaning up the database. But, I also got a few takers to requested more information. To the extent that the infrastructure is in place, read sunk costs, this is a pretty high ROI exercise.

FindWP continues to disappoint. So, I fired up an email to my account manager and demand that he solve my performance problem. He gave me several ideas which I am kind of skeptical about since they run contrary to my experiences with Google. But, goodness knows that I am usually wrong about this kind of things. So, I am implementing two strategies that he has proposed. First one is to have an alternate landing page which is very sparse - asking only for name, email, title, etc. instead of the current landing page which provides some company and product descriptions on the landing page. I have set up two identical ad's for the campaign rotating at 50-50 ratio. We will find out which landing page works better. The second strategic change is to narrow the number of categories that a campaign targets. Originally, I run a campaign targeting up to 40 categories. Partly, it is a function of my product being a platform product with proven application in different verticals. Partly, I reasoned that the click-through should be self-selecting and if I serve an ad in an inappropriate category, I would not get any click anyway.

So, these changes are in place and the waiting game begins.

**
Sorry dudes, I am tired today - went to bed at 12:30 last night and got up at 6:30am. This will be a short one. I promise to be more verbose next time... :-p!

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